Back in 2012, we were approached by RPS Security to help them with one main objective – help attract customers. With security being such a niche market, developing a marketing strategy could have been quite tricky, however we saw this as an opportunity. RPS Security’s unique selling point (USP) is the fact that they are the sole security services provider in Falkirk. With this in mind, we concentrated on four things:
- Developing a professional brand identity
- Redeveloping the company’s website
- Search engine optimisation
- Social media setup and marketing
RPS needed to compete with the big boys, needed to show that despite being a local contractor, they could fulfil national contracts. We started by completely overhauling their corporate identity, giving the company a much more “professional” feel. After designing a new logo, we designed a range online and offline marketing materials, including:
- Business stationery – letterheads, business cards, compliments slips, invoice templates, contract templates
- Marketing comms – brochures and leaflets
- Warning signs for client sites
We started completely afresh, scrapping the old website completely with a new and improved responsive design, clear services pages, news functionality and social media integration.
Being the sole security provider in the Falkirk area, we needed to ensure that RPS Security tops the organic search ranking for Falkirk and the surrounding areas. After undertaking extensive keyword research, we optimised every page on the site for local search results of RPS’ services, and developed an XML sitemap. We continue to monitor the site’s SEO metrics using Google Analytics and Search Console.
After setting up RPS Security’s social media channels, we supplied new profile and cover images for Facebook, Twitter, LinkedIn and Google Plus. We also continue to write and publish new content on behalf of RPS Security, driving local traffic to the website. Facebook is used as the primary source of new business, engaging local bar and events managers.
We provide a full, integrated service for RPS Security:
- Graphic Design
- Website Development
- Social Media Marketing
- Email Marketing
- Strategy & Consulting