How To Use Videos As Part Of The Customer-Decision Making Journey Using videos in your content marketing strategy can be a winning strategy… if you do it right. There are many benefits to using content marketing to build your business and your brand, but using video is a whole different matter. Video can be done…
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What Are Social Media Influencers? You may have heard of social media influencers, or this may be all completely new to you. A successful marketing strategy will utilise many features to achieve results. Sometimes you will concentrate on traditional advertising, sometimes you will rely on customers to recommend your products or services, but in a…
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Free Business Starter Pack So, you’re a bit of a DIY expert, you’re eager to learn and up for a challenge. We understand, and we can guide you, for free! We’ve included our top links for getting your business off the ground and growing your online presence. Everything included below will help you get your website…
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How can PR boost your business? Public relations (PR) is an essential tool in building and managing the reputation of your business or brand. PR can create, maintain, and protect your organisation’s reputation, enhance its prestige, and present a positive image of your company. PR is not just for large corporations — any size of…
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Image Credit: Jerry Kiesewetter via Unsplash 11 Digital Marketing Essentials for Ecommerce in 2017 Creating a winning digital marketing strategy in a saturated media landscape is vital. Attracting new customers, as well as nurturing the customers you already have is the only way to build and sustain long-term growth through 2017 and beyond. For ecommerce…
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The Role of Social Media in Business by Rachel Summers From its humble origins as a platform for students to communicate, social media has taken the world by storm and changed almost every kind of interaction. These changes include how we do business, and there’s a huge possibility that these changes will keep coming and…
DetailsAn Introduction to Facebook Advertising Any business owner understands that social media is a great way to promote your business. This is particularly true for Facebook. In fact, Facebook is the biggest of all the different social media platforms. It is thought that it has somewhere in the region of 1.59 billion monthly users. So,…
DetailsHow to use Facebook to promote your business There’s no doubt that Facebook can be a very powerful tool for promoting your business. It’s hugely valuable for raising the profile of your business, particularly to a large, local audience. Here are our top tips for running a Facebook Business Page: Fill in all of the required…
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Customer Service Marketing By Jamie Duncan Word of mouth is without a doubt the most powerful and trusted form of marketing. A happy customer is your best sales person, an influential and loyal ambassador of your brand – and their friends and family will listen. The trouble is, people are much more likely to share…
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How to Market Your Business Using Social Media by Jamie Duncan As mentioned in our previous post, the value of social media cannot be understated. It has become central to millions of people’s daily lives: it is a portal to stay informed of news and trends, communicating with friends (and making new ones), collaborating with…
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