What Are Social Media Influencers?
You may have heard of social media influencers, or this may be all completely new to you. A successful marketing strategy will utilise many features to achieve results. Sometimes you will concentrate on traditional advertising, sometimes you will rely on customers to recommend your products or services, but in a dynamic and fast growing social media economy, if your target audience is young, you should definitely consider social media influencers.
So, What Exactly is a Social Media Influencer?
Social media influencers are like social media celebrities. Some of them are celebrities in their own right and most have simply built up a large social media following which allows companies to channel advertising campaigns through them and reach people easily.
Instagram is a primary example of a social media platform that is set up to help companies make the most of social media influencers.
It allows companies to approach individuals and then make them an offer to collaborate with them on an advertising campaign. If you have used Instagram recently, you may have noticed that some channels that are posting on your feed have a tagline under the posting of “paid partnership”. This means that the individual has entered into an agreement with a company to market a product or service.
Selecting the Right Influencer
Social media marketing can lead to a big boost in profitability for a company, but it is very important to consider which influencer is going to be best placed to achieve this. VM Interactive, which specializes in influencer marketing, believes that this is the most important step in influencer marketing. You will need to look at the demographic of followers and whether or not this meets your target audience. There is no point advertising a female fragrance through a male rally car enthusiast as a point in case.
Find an influencer that fits your niche and then approach them for a cost for collaboration.
Prices Will Vary Drastically
Many social media influencers are individuals that don’t have a management team, don’t really see themselves as having value to a company or haven’t considered the revenue they can generate through paid partnerships. These influencers may give you a bargain rate on your advertising campaign.
On the flipside, the most successful influencers have a proven track record selling products on behalf of companies, and most importantly they know how valuable they are to any company approaching them. Be aware these influencers will likely come back at significantly higher rates than their greener counterparts.
You will receive many different prices, some very palatable and others a little harder to digest. That doesn’t mean cheap is best, many of the dearer influencers have a great and natural way of incorporating product placement into their news feeds which often generates the best results.
The important thing is to go in with a budget and find the best influencer that you can afford with your money.
Get Help to Find the Perfect Influencer
If you want to make the most of your company branding and marketing strategy implementation you should always consider outsourcing jobs such as finding social media influencers to a marketing company.
Marketing companies have years of expertise and a wide network to draw from to help you achieve your desired results faster and at the best price.
At JDBM we have worked extensively with social media influencers and partnered them with companies to get the best results first time.
Find out how we can help you today and don’t forget to follow our social media channels for more useful marketing insights!
About the author
Digital Marketing Consultant and founder of JD Business Marketing.